Social Analytics (SA) for Business Enterprises Call-for-Collaboration (CFC)
- Submission Closing Date: 19 Jul 2013
The Infocomm Development Authority of Singapore (IDA) is issuing a Call-for-Collaboration (CFC) to invite proposals from consortia on the development and deployment of Social Analytics (SA) for Business Enterprises in selected sectors. Each consortium may comprise a combination of companies including, but not limited to Information and Communication Technology (ICT) solutions providers, SA services and solutions providers, and companies intending to adopt SA common services.
Currently, 1.5 billion people globally interact actively over social networks on a monthly basis. Singaporeans are among the most active social media users, with 3 million using Facebook and 900,000 on Twitter. This large and growing base of consumers on social media presents a significant opportunity for business enterprises to leverage upon to drive business outcomes and growth.
SA efforts can help businesses to drive outcomes, for example, by reducing the cost of support, increasing word of mouth marketing, improving customer satisfaction, building brand advocacy, and driving revenue growth.
Sectors that stand to benefit most are those with heavy reliance on brand recognition, trust as well as those offering an experiential or customer-centric service. In Singapore, consumer centric sectors such as Retail, Food & Beverage and Tourism stand to benefit from SA adoption.
This CFC aims to achieve the following objectives:
- Increasing awareness of the value and benefits of SA.
- Facilitating adoption of SA Common Services in target sectors that include Retail, Food & Beverage, Tourism, and other sectors that can demonstrate business benefits
- Driving adoption of more sophisticated usage of SA amongst Singapore enterprises in the areas of Cross-Channel Analytics and Social Engagement
- Deploying SA Common Services to enable enterprise adoption at potentially lower cost and faster implementation through common functionalities, infrastructure and best practices
- Enhancing ICT companies' capabilities in deployment of SA solutions and services
The Programme aims to provide Common Services for enterprises to realize the full business value of SA in three areas: Social Listening, Cross-channel Channel Analytics and Social Engagement.
- Social Listening is the practice of gathering data from social media sites such as social networks, micro-blogs, blogs, discussion forums, websites, podcasts, wikis and applying analytics techniques to derive insights and benchmark vs. competition and industry. Analytics techniques include trend analysis, sentiment analytics, persona analysis, etc. For example, an international company leverages an industry-specific social listening tool to gather consumer insights across its locations worldwide to provide tracking of its KPIs, business drivers and competitive trends.
- Cross-channel Analytics integrates social media and information from multiple customer touchpoints (e.g. websites, mobile, in-store visits, structured market research surveys, call centres etc) to provide companies with a 360 degree view of the customer's experience and allow companies to improve products, service delivery and customer satisfaction. For example, a leading consumer electronics multi-national company uses deep text analytics of its multi-channel customer data to proactively identify and mitigate product quality issues, saving costs and improving customer satisfaction.
- Social Engagement - Social Engagement solutions enable enterprises to deepen two-way social engagement with customers, prospects and influencers that will in turn lead to revenue generation. Effective social engagement also reduces operational costs (e.g. customer support and marketing costs). Examples of social engagement solutions include customer communities and social engagement apps.
A public briefing was held on 20 May 2013 at 930am at the Seminar Room, Mapletree Business City, 10 Pasir Panjang Road, Singapore 117438.
The public briefing slides can downloaded here.
One (1) hardcopy and one (1) softcopy (in a CD-ROM) of the Proposal should reach IDA no later than 19 July 2013, noon. All Proposals must be clearly marked as "Social Analytics for Business Enterprises CFC", and addressed to:
Infocomm Development Authority of Singapore,
10 Pasir Panjang Road #10-01,
Mapletree Business City,
Proposals may also be submitted in person at the IDA reception desk.
CFC Public Document and Proposal Submission Forms
For more information on the Social Analytics for Business Enterprises Programme, please contact:
Edwin Liok (Mr)
Infocomm Development Authority of Singapore
DID: +65 6211 0300
William Tjhi (Mr)
Infocomm Development Authority of Singapore
DID: +65 6211 1487