Digital Concierge (DC) is one of the key programmes in IDA’s 10-year Intelligent Nation Masterplan (“iN2015”) to help transform the Tourism, Hospitality and Retail sector.
Under the DC Programme, a pilot providing mobile content and services to visitors and residents was successfully completed in April 2008. The pilot mobile service offered users access to useful information and services on their mobile phones, such as searching for nearby restaurants. The pilot demonstrated the users’ receptivity to the mobile channel, and potential of the channel for businesses to market and deliver their services.
The DC Programme has been enhanced to focus on catalysing the growth of the mobile services ecosystem in Singapore by:
- Encouraging more pervasive use of the mobile channel by businesses, starting with those in the Retail and F&B sectors;
- Accelerating the development of informational, transactional, location-based and mobile-commerce services by ICT solution providers through common reusable content and functionalities; and
- Encouraging greater adoption and usage of mobile services through making available a wide variety of richer and more personalised mobile services.
To Businesses - Through the mobile channel, businesses will be able to reach out to their customers more effectively through targeted marketing and drive consumption of their goods and services.
To ICT Companies - Ability to leverage the common enabling content and functionalities to develop richer and wider variety of mobile services, and to build exportable capabilities.
To Consumers - Ability to experience richer and more personalised mobile services. For example, users will be presented with timely information on shops and restaurants in the vicinity of their locations and according to their preferences, fulfilling shoppers' and diners' needs. Furthermore, they will be able to complete an entire transaction such as purchasing of movie tickets, making payment and receiving the tickets all through their mobile phones.
IDA has issued a CFC to invite companies to submit proposals on the development and deployment of informational, transactional,
m-commerce and location-based mobile services as well as common content and functionalities that are reusable by multiple mobile services.
For more information on the Digital Concierge Programme, please contact:
IDA
Ms Catherine CHUA
Manager, Finance, Tourism, Trade & Manufacturing Cluster HQ
Email: ida_dc@ida.gov.sg
